AlfoBet Privacy Policy
At AlfoBet, we are committed to protecting your personal data and respecting your privacy. This Privacy Policy explains how we collect, use, store, and share information about you when you use our website, mobile platform, or the AlfoBet app. By accessing our services at alfobet.com, you acknowledge that you have read and understood this policy. We encourage you to review it carefully alongside our Terms and Conditions.
AlfoBet Casino is operated by Grace Media (Gibraltar) Limited, company number 120628, with a registered office at Sovereign Place, 117 Main Street, Gibraltar, GX11 1AA. The same entity supplies the underlying software platform. We are licensed by the Gambling Commission of Great Britain (licence number 57869) and hold a Gibraltar licence. This policy is governed by the law of England and Wales, with exclusive jurisdiction vested in the courts of England and Wales.
1. Information We Collect
When you register an account or use our services, we collect a variety of personal data to ensure your experience at AlfoBet is secure, compliant, and personalised. We may collect the following categories of information:
- Identity data: your full name, date of birth, and government-issued identification documents
- Contact data: your email address, phone number, and residential address
- Financial data: payment method details, deposit and withdrawal history, and transaction records
- Technical data: IP address, device identifiers, browser type, and usage logs
- Gaming activity data: your betting history, bonus usage, session duration, and game preferences
- Communications data: records of your interactions with our customer support team via live chat or email
- Verification data: documents submitted for Know Your Customer (KYC) and anti-money laundering (AML) checks
2. How We Use Your Information
We use the data we collect for a range of legitimate purposes. Our AlfoBet platform relies on accurate information to deliver a safe, legal, and enjoyable service. Specifically, we process your data to:
- Create and manage your account, including identity verification and AML screening
- Process deposits and withdrawals through permitted payment methods such as Visa, Mastercard, PayPal, Pay by Bank (Trustly), MuchBetter, and Google Pay
- Administer bonuses and promotions, including the AlfoBet casino bonus welcome offer and the Weekly Rewards Club
- Comply with our obligations under the Gambling Commission of Great Britain licence and Gibraltar licence, including reporting suspicious activity to the Gibraltar Financial Intelligence Unit
- Provide customer support 24/7 via live chat and email at alfobet@gracemediasupport.com
- Enforce responsible gambling tools including net deposit limits, time-outs, reality checks, and self-exclusion
- Improve and personalise our services across desktop, mobile browser, and the AlfoBet casino app
- Send you service-related communications and, where you have consented, marketing communications
3. Legal Basis for Processing
We process your personal data on the following legal bases:
- Contract performance: processing is necessary to provide you with our gaming and betting services
- Legal obligation: we are required to collect and retain certain data under gambling, anti-money laundering, and financial regulations
- Legitimate interests: we process data to detect fraud, prevent problem gambling, and improve our platform
- Consent: where you have provided explicit consent, for example for marketing communications
4. Data Sharing and Third Parties
We at AlfoBet do not sell your personal data. However, we may share your information with carefully selected third parties for specific purposes:
- Payment processors: to facilitate transactions via Visa, Mastercard, PayPal, Trustly, MuchBetter, and Google Pay
- Game and software providers: including NetEnt, Playtech, Gamesys, Pragmatic Play, Blueprint Gaming, Games Global, Evolution, and Pragmatic Play Live, to the extent necessary to deliver gameplay
- Regulatory authorities: the Gambling Commission of Great Britain and the Gibraltar Financial Intelligence Unit, as required by our licences
- Identity verification and KYC providers: to confirm your identity and legal eligibility to play
- Dispute resolution bodies: eCOGRA, our approved Alternative Dispute Resolution (ADR) provider, where a complaint is escalated
- Self-exclusion schemes: GAMSTOP and our network-wide exclusion system
Where we transfer your data outside the UK or Gibraltar, we ensure appropriate safeguards are in place in line with applicable data protection law.
5. Data Retention
We retain your personal data for as long as your account is active and for such period thereafter as is required by law or our regulatory obligations. In most cases, our AlfoBet records are retained for a minimum of five years following the closure of your account, in accordance with anti-money laundering legislation. After that period, we securely delete or anonymise your data.
6. Cookies and Tracking Technologies
Our AlfoBet platform uses cookies and similar tracking technologies to enhance your browsing experience, remember your preferences, and analyse traffic patterns. Cookies also help us deliver relevant content and measure the effectiveness of our promotions, including the AlfoBet free spins welcome offer. You can manage your cookie preferences through your browser settings; however, disabling certain cookies may affect the functionality of our site.
7. Your Rights
Under applicable data protection law, you have the following rights regarding your personal data:
- Right of access: you may request a copy of the personal data we hold about you
- Right to rectification: you may ask us to correct inaccurate or incomplete data
- Right to erasure: in certain circumstances, you may request that we delete your data
- Right to restriction: you may ask us to limit how we process your data
- Right to data portability: you may request your data in a structured, machine-readable format
- Right to object: you may object to processing based on legitimate interests or for direct marketing
- Right to withdraw consent: where processing is based on consent, you may withdraw it at any time without affecting the lawfulness of prior processing
To exercise any of these rights, please contact us at alfobet@gracemediasupport.com or call +447426793069. We will respond to verified requests within the timeframes required by law. If you are unsatisfied with our response, you have the right to lodge a complaint with the Information Commissioner's Office (ICO).
8. Security
We take the security of your personal data seriously. Our AlfoBet casino login system and account management platform employ industry-standard encryption and access controls to prevent unauthorised access, disclosure, or loss of your data. We regularly review our security practices and update them in line with evolving best practice. Nevertheless, no transmission over the internet can be guaranteed as completely secure, and you use our services at your own risk in this respect.
9. Responsible Gambling and Data
We at AlfoBet are committed to safer gambling. We use your account data to monitor patterns of play and apply responsible gambling tools on your behalf, including deposit limits, time-outs, reality checks, and self-exclusion. Self-exclusion periods range from six months to five years, apply across every site in our network, and cannot be cancelled once active. We share exclusion data with GAMSTOP and our wider network to ensure continuity of protection. If you need support, please contact our team at any time.
10. Changes to This Policy
We may update this Privacy Policy from time to time to reflect changes in our practices or applicable law. When we do, we will revise the effective date at the top of this page and, where the changes are significant, notify you directly. We encourage you to review this policy periodically. Continued use of our services following any update constitutes your acceptance of the revised policy.
11. Contact Us
If you have any questions, concerns, or requests relating to this Privacy Policy or how we handle your data, please do not hesitate to get in touch. You can reach our support team 7 days a week from 08:00 to 04:00 GMT via live chat on our website, or by emailing us at alfobet@gracemediasupport.com. You may also call us on +447426793069. Formal complaints will be acknowledged within 5 working days and a final response provided within 15 working days and in all cases within 8 weeks, after which you may refer the matter to eCOGRA free of charge within 12 months of our final response.
Content updated: August 14, 2026